The Impossible Project
If you have done any poking around on the ONWARD ‘11 site, there’s a chance you have noticed our partnership with The Impossible Project, the company that saved Polaroid’s last production plant and instant film for traditional Polaroid cameras from absolute extinction.
The Impossible Project makes two basic types of instant film thus far. Their first line of film was the monochrome Silver Shade system. Silver Shade is available for the Polaroid SX-70, Polaroid 600, and Polaroid Image/Spectra 1200 cameras. Impossible’s line of color film was launched in July of 2010 and is aptly titled Color Shade. This complex film that experts said could never be re-invented is now available and compatible with the Polaroid SX-70 and 600 cameras.
As a thank you for entering ONWARD ‘11 and an incentive to try out some of their film, the Impossible Project will offer everyone who entered the competition a special 5% discount for their online store. Entrants will receive this in the form of a coupon code (which will be good for 30 days) via e-mail after the deadline for the call for entries is up.
If you have had the itch to dust off that Polaroid camera of yours and try out some of Impossible’s line of instant film, this is the perfect time to do so. It is also a great opportunity to get a discount on some holiday shopping for the instant film lover on your gift-giving list.
In addition to this discount, Impossible will be setting up a photo booth at the ONWARD ‘11 opening reception on February 12, 2011. This is the perfect chance to check out Impossible’s line of film up close, as well as to have your photo taken at the event. Mark your calendars and don’t miss it!